Press Release August 2022
Dear friend,
This is probably one of the hardest emails I have had to write since our adventure began 5 years ago.
At Believe Athletics we love our work and remain as committed as the first day to our mission: to promote an active, joyful and conscious lifestyle.
We want to make this vision a reality by creating sportswear that you can wear all day long: flattering, functional, comfortable and stylish .
We are highly committed to our environment because we believe that our children and future generations deserve to be able to enjoy a healthy planet, and we are aware of the great role that disposable fashion plays in the destruction of resources and pollution, so we do not want to be part of it and we produce consciously with recycled fabrics and creating long lasting products.
Our goal: that our garments can last in your closet up to 5 years without aging (if you count the number of times you are going to use them, the price is much cheaper per use than many lower priced garments), as we believe thatdurability is key to true sustainability.
The reality behind a dream: THE CURRENT SITUATION IS NOT SUSTAINABLE
Unfortunately, the sharp increase in raw material, production and transportation costs, among others, is affecting us very directly.
Our costs have increased by 30% to 40%.
Although things may seem different from the outside, the reality is that we have been surviving for almost 5 years, investing all our personal savings in this project, without external investors and without earning anything in return (the founders have never received a salary for our work).
We never tell it butin Portugal we produce side by side with top foreign brands that you surely know. These brands produce their garments with the same yarn and in the same workshop as we do, and sell them at prices that are more than double or even triple ours.
We have always wanted to adjust our prices so as not to be so far away from the disposable fashion brands that are so common in our country, jeopardizing our margins and not giving our product the value it deserves.
The solution
We want to continue to offer you special garments, and the only way to continue to realize our vision is to raise prices.
It is a very difficult and thoughtful decision, but I wanted to be transparent and explain the reasons. To be honest, Believe Athletics will not be able to move forward if this decision is not made urgently.
How much will prices go up?
The price increase at a practical level will represent about 10 € - 15 € per garment .
Probably, or so I hope, this is not a lot for you, but for us it makes the difference to be able to continue to exist, offering you the products you deserve.
When will prices go up?
I am aware that this is not great news, so I wanted to let you know in advance. The upgrade will take effect on August 28th at 23:59.
Until that time we will continue to maintain the current prices, so if you want to take advantage we could say that prices will be on average15-20% cheaper.
If you want to take the opportunity to buy before the rise, I would be delighted if you take advantage of it. In case you want to wait to buy after the rise, I will be heartily grateful.
Thank you for your understanding. I send you a warm hug,
Regina, founder of Believe Athletics
PS: As always I will be happy to hear from you. If you feel that this increase is going to affect you in a very personal way please reply to this message and I will personally see what I can do.
